This is the time period where everyone gets crazy, uber-greedy again and thinks they can do it on their own. Some marketing guy at Starz is trying to explain a monthly revenue model for a 1,000 movies. Sony has dropped seventh graders as their security programers and gone with trained squirrels. Microsoft is trying to show movies in Excel on a Smartphone running Win7. They all think they can do it better and make more money without Netflix or Apple or RedBox.