Showing posts with label pr. Show all posts
Showing posts with label pr. Show all posts

Sunday, September 18, 2011

Netflix Price Increase Causes Bigger Subscriber Loss Than Expected


In psychology it's called transferen­ce - This is where someone does something to you that makes you angry and hurt and then you go out in the backyard and kick the dog. Instead of sending out a nasty little letter stating that in effect Netflix was doubling the price, they should have stepped back and carefully constructe­d a plan that explained what the media companies were doing to them and why they needed to raise prices.
Read the Article at HuffingtonPost